[By Dr. Dan Ariely ] Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Paperback)【2018】by Dr. Dan Ariely (Author) (Paperback)

Looking for a way to understand why we make the decisions we do? Look no further than "Predictably Irrational" by Dr. Dan Ariely. This revised and expanded edition delves into the hidden forces that shape our decisions, giving you a unique perspective on human behavior. By exploring the irrationality that drives us, you'll gain valuable insights that can be applied to your business or personal life. Whether you're a marketer, business owner, or simply curious about human behavior, this book is a must-read.

With a focus on practical examples and real-life experiments, Dr. Ariely brings complex concepts to life in an engaging and accessible manner. Learn how emotions, social norms, and even freebies can influence our choices, and how recognizing these biases can give you an edge in your decision-making. By understanding the hidden forces at play, you'll be able to make more informed choices and better connect with your customers.

The revised and expanded edition of "Predictably Irrational" is packed with additional content and new insights that make it even more valuable than before. Dr. Ariely has updated his research and included fresh examples to provide a comprehensive understanding of irrationality in decision-making. From the psychology behind pricing strategies to the impact of expectations on outcomes, this book covers a wide range of topics that will change the way you think about decision-making.

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